History of Malaysia Airlines

History of Malaysia Airlines Basically, Malaysia Airlines was established from a joint initiative and venture of Imperial Airways and the Ocean Steamship Company of Liverpool, the Straits Steamship of Singapore. This collaboration had piloted to a proposal towards the government of the Colonial Straits Settlement (CSS) to operate an air services between Penang and Singapore as these states are very well-known during that very era. On 12 October 1937, the agreement had result the incorporation of Malayan Airways Limited (MAL) which is also the pioneer company for airlines industry in Malaysia during that particular time. Moreover, MAL had been brought to the skies with its initial commercial flight as the national airline of Malaya on April 1947. Equipped by a well-defined and vibrant team of visionaries, MAL had successfully become a major player in international airlines industry in less than a decade. In addition, after the formation of Malaysia back in the year of 1963, the airline company had altered its name to Malaysian Airlines Limited (MAL) and directly became the first national carrier of the country. Just within 2 decades, MAL had consistently grew from a single aircraft company into a company with more than 2,400 employees and engaged the then newest 6 F27s, Comet IV jet aircraft , 2 Pioneers, 8 DCs and so forth. However, the whole aviation platform in the industry had changed with the separation of Singapore from Malaysia in the year of 1965. With this unfavorable situation, MAL became a bi-national airline and was further renamed as Malaysia-Singapore Airlines (MSA). Furthermore, a new business mission was introduced and the airline developed significantly with new routes to Perth, Taipei, Rome and London. Moreover, in 1973, the partners went separate ways and this had directly led to the formation of Malaysia Airlines (MAS) which served the country till today. Nowadays , Malaysia Airlines flies almost 50,000 passengers daily and cover more than 95 destinations, cover across six continents while operating from its primary hub at Kuala Lumpur International Airport (KLIA), Kuala Lumpur. On top of that, Malaysia Airlines holds an excellence record of service as the company has prouldy received more than 120 for the past 10 years since its establishment. Specifically, the most notable recognitions is the Worlds Best Cabin Crew by Skytrax UK consecutively from 2001 until 2004, Number one for Economy Class Onboard Excellence 2006 and 5-star Airline in 2005 and 2006 as well. This credit will only applied to the other three airlines in the world and Malaysia Airlines was also ranked second among 88 contenders in Aviation Weeks Top Performing Companies, which measures the financial viability of an airline. Type of Business of Organization Initially, Malaysia Airlines (MAS) have it own humble beginning since its incorporation until today. MAS have been well- perceived as the services company due to its nature core of business. Loads of achievements have been experienced by MAS due to its outstanding and remarkable services in the airline Industry. From a small private-owned company since its establishment, MAS had consistently growth to become one of the multinational companies in Airline Industry. This had shown that the services provided to its prospects had been well-accepted and recognized. Moreover, MAS is a public listed company that listed on the stock exchange of Bursa Malaysia under the name Malaysian Airline System Berhad. With the well projected business mission and goals, MAS had owned numbers of subsidiaries namely such as MASkargo, MAS Aerospace Engineering, MAS Academy Sdn. Bhd., MAS Golden Holidays Sdn. Bhd., FlyFirefly Sdn. Bhd., and newly created company MASwings. Malaysia Airlines business environment Basically, MAS is operated on the service-based entity that accommodates its customers with the excellence flying experiences. The services provided are always being reviewed from time to time as to stay relevant to the requirement from the customers. Moreover, the target market for MAS are consists of all the customers from the high-end till the low. This approach had been executed with the introduction of sales promotion via media and the establishment of subsidiaries within its business. Therefore, all customers can enjoy the five star services at the low price whenever they fly with MAS. On top of that, the main competitors for MAS are consisting of low-cost carrier such as Air Asia, Singapore Airlines, Thai Airlines and so forth. Therefore, due to the high numbers of competitors, MAS has continuously introduced its turnaround plan and its marketing strategy as to stay competitive in the Industry. Hence, with the well projected plan and initiatives, MAS has shown a great reputati on and successfully captured the market in South East Asia countries. Company Mission and Objectives Malaysia Airlines Mission To champion the meaning of fly code (Malaysian Hospitality, MH) and provide air travel and transport service that rank among the best in terms of safety, comfort and punctuality. To generate sustainable value for its stakeholders and offer the highest quality of care and services to its customers. To continuously explore innovative ways of doing business and stay relevance to its core and inspiring motto; Go Beyond Expectation. To provide a growth-oriented workplace that recognizes the interests, rights and ideas of its employees as well providing a corporate environment that encourages high integrity and ethical standards; and ensures compliance with all regulations and laws. Malaysia Airlines Objectives The primary objectives of the company were to furnish the people of Malaysia with a proficient and profitable air transport system which would enhance the placing of the country in the world. Moreover, as the Malaysia flag carrier, Malaysia Airlines had played a vital role in contributing to the economic and social integration of the country as a whole. Malaysia Airlines will consistently commit to its planning as to maximize market penetration with a reasonable number of aircraft type and fleet resources. Business Strategies and Success factors

Learning to read Malcolm X Compare and Frederick Douglass and Contrast Essay

Frederick Douglass and Malcolm X both were African Americans who struggled to be successful. Frederick was born a slave for life 1817 he didn’t go to school but wanted to have knowledge. He had a lot of obstacles in his path but the fact he wanted to learn to read and write keep him going though he wanted to give up sometimes. Frederick Douglass also wanted abolish slavery.Malcolm X was born in May 19, 1925 into a family. During his early years his family moved a number of times because of racism. At age 6 his father was murder mysteriously, their home was burned and four of his uncles were murder by white people. His family struggled economically and they were living off public welfare.His mother became ill and he was sent to foster home. At age 13 Malcolm X was charge with delinquency and dropped out of school at age 15. As a teenager later he began wearing flashy clothing and jumped into criminal acts, like doing drugs, gambling and burglary. Age twenty he was sentence to 1 0 years in prison for burglary. In there he began to transform his life.Frederick was against slavery while Malcolm was against racism. They both had a dream to fight for injustice for their people against racism and slavery. Both Frederick and Malcolm taught themselves how to read and write. Frederick Douglass was a slave and it was illegal for slave to have knowledge.He didn’t wanted to be a slave he wanted to be something better, wanted to have knowledge as he saw it as power. He educated himself using various strategies, like learning from the boys on the street by trading bread for knowledge. He would even go to the lumber yard and copied the letter that the carpenter would write on the timber the name of the place it was intended to go.Then later he would meet the boys challenging them that he can write better and they would respond saying â€Å"I don’t believe you† this way Frederick got a good lesson. Malcolm X also taught himself to read and write start ing with whatever knowledge he knew before dropping out of school. After being sentence to prison he began coping words from the dictionary everything on the page down to punctuationand began reading books on history, Philosophy and religion.Reading and writing kept Frederick and Malcolm alive through their struggles in becoming something better. Frederick Douglass and Malcolm X both realize how knowledge was great as they interest in reading and writing grew. Frederic knowledge made him a wiser and smarter man than being a slave like he was, he saw better things ahead with knowledge.the both He wanted to be something better than a slave not just for himself but also for his fellow slaves too. However reading and writing open up a new world for Malcolm X, it was better and different than when he was out on the streets with flashy cloths and committing crimes.Many thoughts had started appearing in his head. The thoughts ofbeing someone better as well, like Frederick, and to fight for his fellow black people too. They both used their knowledge to help fight justice for they fellow people in the exact situation as them that is slave and racism. Frederick Douglass used his own knowledge to write his own pass and escaped and became a public speaker.A brave speaker who spoke out against those who tolerated slavery. and he was able to help abolish slavery. Many doubted that he had been a slave as he was such an impressive public speaker. On the other hand reading changed the course of Malcolm X life forever with a better understanding of many things around such as, racisms around him.He had â€Å"little bit more sensitivity to the deafness, dumbness and blindness that were afflicting the black race† which meant he was able to understood the things that the black race was going through. With his knowledge he became a speaker as well. He became the most visible national spokesman for the black mulisms.anf fought freedom for other from the Christian religion, rac ism and violence against African American. However, one difference with both writers was that Malcolm X had his own organization while Frederick didn’t.Reading and learning about these two authors has inspire me with respect to my own goals by exposing to me and making me understand more how powerful knowledge really is. That knowledge is the key to many things. The more knowledge we gain through reading and writing the more we are able to understand thing in a different and positive way.I honestly never used to like reading but when I was then introduce to a book named â€Å"the walk series† as I was finishing the first series I then realize why Malcolm and Frederic had passion for reading writing I gained form reading and my interest began to grow as well.I can see that both writers had determination regardless of the circumstance/  obstacles in order to achieve what they had wanted. Not only had they had determination but they both also had love and interest for r eading and writing. This reminds me of myself being determine to complete all my homework and assignments on time regardless the obstacles I faced like having long travel hours and chores I had to get done with limited time as my mom wasn’t around at that moment.

Website Analysis Web Analytics Tools - 910 Words

Web Analytics tools like Google Analytics provide a myriad of metrics that users can benefit from in order to enhance their business capabilities. These tools enable users to measure a broad range of web data from visitors, bounce rates, page views, conversion rates to dashboards, custom reports, and goals. It can be sometimes confusing to make sense from all the web data obtained. Some users utilize basic features of the web analytics tools and some others utilize complex features to crunch the data based on the specific business requirements. Sometimes users spend superabundant time to analyze complex data that really has not value. In order to make data crunching simpler and effective, Avinash Kaushik, the author of the best-selling†¦show more content†¦That is the ‘what’ part of the analysis. It enables to measure Visits, Visitors, Time on Site, Bounce Rate, and so forth. As Avinash Kaushik mentioned in his blog, â€Å"The objective is to get really smart a bout clickstream analysis and get to really truly inferring the intent of our site visitors.† The second component of the Trinity mindset is Outcome Analysis which is the ‘so what’ element of the analysis. It is one of the most important things to understand the true goal of the website. Essentially, a website attempts to serve 3 types of outcomes: †¢ Increase revenue †¢ Reduce cost †¢ Improve customer satisfaction/loyalty All the analysis and resource for the website focused on these three elements. Everything that users do on the website needs to deliver against these outcomes regardless of what kind of website users have. As Avinash Kaushik stated in his book, instead of paying attention to how many visits a website had, users should ask themselves about the Conversion Rate and Revenue Trends metrics if they do e-commerce. Similarly, the one should look at Depth of Visit metric if they are a content site. In fact, it plays a great role to know that which metric should be used to analyze. The last component of the Trinity mindset is Experience which stands for the ‘why’ element. This element is very critical to understand the voice of the customer, why they are doing the things they do. With the help of surveys, remote usability

How The War Of Terror Has Changed America - 1523 Words

Kevin Hoopes Mrs. Engle Academic Writing 9 April 2015 How the War of Terror has Changed America On September 11, 2001 the United States of America was forever changed. A series of attacks lead by a man named Osama Bin Laden, the leader of the organization called Al-Qaeda, would bring America into a new war, the War on Terror. This war would not be like the wars of before, nation against nation, but would rather be a much more global conflict (â€Å"War†). The war would also not merely involve the United States, but also every western country. The reason behind this war is one word, Jihad. The definition of jihad is â€Å"a war fought by Muslims to defend or spread their belief† (â€Å"Jihad†). The United States of America has changed the way it†¦show more content†¦While in the end, no battles were fought, the communist nation of the Soviet Union, and America’s only clear opponent in the world, fell, and The United States of America became the only world superpower (Lusted). During the late 1970s into the late 1980s the United States was very active in the Middle East. The Soviet Union had much control over much of Afghanistan. The United States of America saw this as a clear threat, the spread of Communism. With the assistance of the Palestinian government, the United States funded the Palestinians to fight the Russians. This situation eventually lead to what would later be called the Taliban. When communism ended and the threat of the Soviets was gone, the United States of America was in a pretty good place. In the years 1990 to 1991, the United States along with many other countries were part of a coalition to take out the leader Saddam Hussein, from power in Iraq. This operation was known as Operation Desert Storm. After 42 days of allied bombardment, the Iraqi military surrendered, ending in a victory for the coalition (â€Å"Persian†). The events of September 11, in the year 2001 would change the United States from the inside out. On that date, a series of brutal attacks were lead against the United States. At 8:46 am American Airlines flight 11 crashed into the North tower of the World Trade Center. Twenty minutes later at 9:03 am, the United Airlines flight 175 crashed into the